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How well do you understand your competitors? All markets have competition, but do you understand the best way to win? Listen as my colleague, George de los Reyes, Principal at SBI, and I discuss how to increase revenue growth by beating your competition. We’ll explain the importance of your competitive advantages, and why everyone in your organization must be onboard.

 

During the episode, we will also tackle tough topics such as:

 

  • How to define your competition, and develop a clear win strategy.
  • The importance of strategic alignment when developing your overall business strategy.
  • The impact sales and marketing teams have on your ability to beat the competition.
  • Key questions to ask yourself when defining your competitive strategy.

     

Throughout the episode you will also hear from some of the top sales and marketing leaders on how they define, and respond to their competition. Listen as we discuss the best ways to use your advantages in the marketplace to hit your revenue growth objectives. If after listening, you need more help understanding your competition, download our workbook. How to Make Your Number in 2017 is the operating guide for leading executives who need to grow revenue quickly and consistently.

ABOUT THE AUTHOR

Matt Sharrers

Studies and works with the top 1% of B2B sales and marketing leaders who generate above average revenue growth for their companies.
Learn more about Matt Sharrers >

Matt is arguably one of the industry’s most connected, and physically fit, sales leaders. He “lives in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. Because of Matt’s unique access to the best sales talent, private equity investors tend to turn to him first when they need to hire remarkable leaders to unlock trapped growth inside of their portfolio companies. Matt’s recent engagements include work commissioned by private equity leaders Permira, TPG, Bain Capital and Hellman & Friedman.

 

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