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How well do you understand your competitors? All markets have competition, but do you understand the best way to win? Listen as my colleague, George de los Reyes, Principal at SBI, and I discuss how to increase revenue growth by beating your competition. We’ll explain the importance of your competitive advantages, and why everyone in your organization must be onboard.

 

During the episode, we will also tackle tough topics such as:

 

  • How to define your competition, and develop a clear win strategy.
  • The importance of strategic alignment when developing your overall business strategy.
  • The impact sales and marketing teams have on your ability to beat the competition.
  • Key questions to ask yourself when defining your competitive strategy.

     

Throughout the episode you will also hear from some of the top sales and marketing leaders on how they define, and respond to their competition. Listen as we discuss the best ways to use your advantages in the marketplace to hit your revenue growth objectives. If after listening, you need more help understanding your competition, download our workbook. How to Make Your Number in 2017 is the operating guide for leading executives who need to grow revenue quickly and consistently.

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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