Speakers: John Suh | Greg Alexander, SBI



The way a CEO’s strategy gets executed is through the actions of the sales team. If the sales team is not driving the CEO’s strategy into every customer interaction, it will not deliver the desired results. Listen as we discuss how to drive the execution of your corporate strategy with John Suh. John is the CEO of LegalZoom, a company reshaping the legal industry by offering convenient and affordable legal solutions. John has been with LegalZoom for 11 years, and was previously the CEO at StudioDirect and Casting Group.


During the interview, John will address topics such as:


  • How to define your organization’s mission, vision, and brand.
  • How to develop your sales plan to hit your revenue goal.
  • How to understand which sales organizational model is best.
  • How to ensure the sales team can articulate your corporate strategy.
  • How to tie your sales objectives to the company’s objectives.
  • How to ensure your sales team communicates your brand promise in every interaction.


Most CEOs have well developed corporate strategies. However, a strategy that does not get executed will result in missing your number. And the sales team is the critical link. Listen as John explains how his sales team drives the execution of his corporate strategy. Only when your corporate and sales strategies are in strategic alignment will you hit your revenue growth objectives.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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