Strategic alignment between functional leaders is vital to revenue growth. This week on the SBI Insider: Video Podcast, watch as we discuss this alignment across the organization and why it is critical to success.

 

In our first segment, we begin by discussing common communication issues that keep organizations in misalignment. Most executives think they are communicating enough with their functional peers. But too often the communication is reactive instead of purposeful. We’ll explain how and why you should fix this mistake.

 

We’ll then provide examples of the importance of strategic alignment, such as how it impacts product, sales, and marketing during a new product launch. We’ll also run through SBI’s Revenue Growth Maturity Model, and explain how lack of alignment can effect both customer acquisition costs and customer lifetime value.  

 

In our next segment, we’ll review how to consider strategic alignment when allocating resources, and how to evaluate results against your budget. And we’ll explain the best timing and cadence of the strategic planning process in order to attain alignment between all functions.  

 

Ultimately staying in alignment is imperative to accelerating growth. Companies with misaligned strategies are 4x more likely to miss their number. You cannot gloss over this topic. Instead, watch here as we give insights and tips on how to attain strategic alignment. We’ll explain the benefits you’ll reap, and give you tools to use along the way.

ABOUT THE AUTHOR

Ryan Tognazzini

Works closely with B2B companies to solve strategic business problems so that they will make their number.
Learn more about Ryan Tognazzini >

Ryan joined SBI in 2010 as a Senior Consultant. Since then, he has worked extensively with emerging growth technology companies, including SaaS, enterprise software, systems integrators and OEMs. Additionally, Ryan works alongside numerous private equity investors, performing both sales and marketing due diligence and organic growth initiatives inside their portfolio companies.

 

Among a long list of accomplishments, he developed and implemented a sales and marketing strategy that resulted in the turnaround of a $1B IT integration clients. He executed organic growth initiatives to help a $100M software company achieve 40%+ year-over-year growth in preparation for an IPO. And he worked with a $1B enterprise software client to transform their sales and marketing go-to-market strategy for their cloud and SaaS offerings. Not surprisingly, in 2014 he was voted SBI Employee of the Year by his peers.

 

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