Strategic alignment between functional leaders is vital to revenue growth. This week on the SBI Insider: Video Podcast, watch as we discuss this alignment across the organization and why it is critical to success.


In our first segment, we begin by discussing common communication issues that keep organizations in misalignment. Most executives think they are communicating enough with their functional peers. But too often the communication is reactive instead of purposeful. We’ll explain how and why you should fix this mistake.


We’ll then provide examples of the importance of strategic alignment, such as how it impacts product, sales, and marketing during a new product launch. We’ll also run through SBI’s Revenue Growth Maturity Model, and explain how lack of alignment can effect both customer acquisition costs and customer lifetime value.  


In our next segment, we’ll review how to consider strategic alignment when allocating resources, and how to evaluate results against your budget. And we’ll explain the best timing and cadence of the strategic planning process in order to attain alignment between all functions.  


Ultimately staying in alignment is imperative to accelerating growth. Companies with misaligned strategies are 4x more likely to miss their number. You cannot gloss over this topic. Instead, watch here as we give insights and tips on how to attain strategic alignment. We’ll explain the benefits you’ll reap, and give you tools to use along the way.