SBI recently gathered its in-house experts to discuss strategic alignment on this episode of SBI TV. Strategic alignment is what sets the top companies apart from the rest. It is what allows them to hit their revenue goal, year after year.


What exactly does this term mean though? Quite simply, it can be described as getting the strategy of the company aligned with the functional strategies. These functional strategies include those from the product, marketing, sales and HR teams. And most importantly, these strategies need to be aligned with the external marketplace.


Despite the simple definition, this concept can be confusing at first. To help clarify the confusion, our experts will demo the concept on this episode of SBI TV. During the show, we will role play key characters inside an organization, such as product, marketing and sales leaders. Our panel of experts will participate in a lively debate and answer questions like:


  • What does the product leader need from the CEO to build his or her product strategy?
  • What are the marketing leader’s goals and how can they best contribute to the revenue objective?
  • How should sales ensure their strategy is aligned with corporate objectives?
  • What talent strategy is needed to beat the competition?


As consultants, we see many sales and marketing strategies fail. The key to avoiding this is strategic planning, specifically strategic alignment. Watch our seasoned sales and marketing consultants discuss how to set your organization up for success.


Mike Drapeau

Makes data and analysis come alive so clients can understand the “what” and “why” and design solutions that fit the environment.
Mike has led every function at SBI – Delivery, Sales, Talent, and Technology. Now he is a leader for Account Management, Private Equity Partnership, and long-term business development at SBI.


He has personally led over 100 projects for SBI over his decade+ time since its founding in 2006.


This starts by earning trust – of clients, of PE firms, of prospects. Mike obtains this by leveraging deep domain expertise, with more than 25 years in sales, competitive intelligence, sales management, marketing enablement, product management, pre-sales and sales operations. Mike relishes the idea of living in the field. So he does.


As a founding partner, Mike built out SBI’s library of emerging best practices for sales and marketing, which leads to evidence-based solutions, custom-fit to each client. Mike built himself many of the solutions now part of the Revenue Growth Methodology. And whatever he touches gets adopted. This is part of his commitment to making it happen in the field.
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