SBI recently gathered its in-house experts to discuss strategic alignment on this episode of SBI TV. Strategic alignment is what sets the top companies apart from the rest. It is what allows them to hit their revenue goal, year after year.

 

What exactly does this term mean though? Quite simply, it can be described as getting the strategy of the company aligned with the functional strategies. These functional strategies include those from the product, marketing, sales and HR teams. And most importantly, these strategies need to be aligned with the external marketplace.

 

Despite the simple definition, this concept can be confusing at first. To help clarify the confusion, our experts will demo the concept on this episode of SBI TV. During the show, we will role play key characters inside an organization, such as product, marketing and sales leaders. Our panel of experts will participate in a lively debate and answer questions like:

 

  • What does the product leader need from the CEO to build his or her product strategy?
  • What are the marketing leader’s goals and how can they best contribute to the revenue objective?
  • How should sales ensure their strategy is aligned with corporate objectives?
  • What talent strategy is needed to beat the competition?

     

As consultants, we see many sales and marketing strategies fail. The key to avoiding this is strategic planning, specifically strategic alignment. Watch our seasoned sales and marketing consultants discuss how to set your organization up for success.

ABOUT THE AUTHOR

Mike Drapeau

Makes data and analysis come alive so clients can understand the “what” and “why” and design solutions that fit the environment.
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Once the leader of SBI Delivery, Mike is now head of the firm’s internal talent development, so he has had the fortune to help some amazing sales and marketing leaders. He starts by earning their trust. Much of this comes from his deep base of experience. With more than 25 years in sales, sales management, pre-sales and sales operations, he’s never met a challenge he didn’t like. And with backgrounds in sales leadership, marketing, and sales operations, he shuns the idea of being a desk jockey and relishes the idea of living in the field.

 

Mike maintains, develops, and leverages SBI’s library of emerging best practices for sales and marketing, which leads to evidence-based solutions, custom-fit to each client. Maniacally focused on execution, Mike does not believe in giving clients fancy deliverables with no operational details. He knows that field adoption is key. After all, if behavior doesn’t change, the lift doesn’t come. Likewise, if those closest to the field adopt the solution, the client wins.

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