article |
December 21, 2012
All You Need To Know to Create A Great Blog Post
By:
There are a lot of bloggers out there, but not so many good ones. So what makes for a good blog? In this post, I’ll walk you through the framework of a great blog.
The value of a blog post is measured by its quantitative and qualitative attributes.
Quantitative
Your blog needs to generate results. Results equal leads. Marketers must be able to measure the results generated from their blogging. It’s all about ROI. Here are four must-have metrics, in ascending order of importance:
Qualitative
In descending order of importance, you should rate your blog according to:
Key Takeaway: There is a direct correlation between great blogging and lead generation. If you want your blog to generate leads, measure both its quantitative and qualitative attributes. As a marketing leader, do it every day for at least three months. This will instill consistency and excellence in your blog-writing team.
Brand Experience and Brand Promise often get grouped into one category when considering how buyers i...
With more and more possibilities available to the online consumer, the desire for self-serve options...
Marketing leaders have faced numerous difficulties over the past year, but one challenge is not excl...
Over the last 6 months, there have only been an elite few known as “Accelerators” &mdash...
You are to the point where you have built the ideal go-to-market strategy, completed a thorough buye...
No one disputes the importance of Sales and Marketing alignment, especially in today’s uncerta...
A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their str...
CMOs commonly struggle with talent issues across marketing functions, more so than their counterpart...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.