We all know buyer behavior has changed. But, have you changed with it? Click here to watch our interview with Jill Rowley, a social selling evangelist and marketing expert. Jill will explain how social selling can increase new logo acquisition and cross-sell & upsell revenue inside of existing accounts. She has over 20 years of experience at companies like Oracle, Eloqua, and salesforce.com. She is also the founder of #SocialSelling.

 

During the episode, Jill will go into detail on how buyers have changed in the last five years. And how your approach needs to change as well. We’ll talk about what best-in-class sales teams are doing differently to succeed.

 

We’ll also discuss prospecting. What do buyers want from you early in the decision process? And what types of social selling programs work best to provide quality leads? Jill will explain how social selling is more efficient at securing meetings with the buying decision team.  

 

You need to keep pace with the ever changing profession of selling. This means more than just a set of persona and buying process maps. If you don’t have social selling skills, you’re not keeping pace. And you’ll miss your number. Watch here as Jill, an expert on this topic, explains how to keep up.

 

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
Learn more about John Staples >

John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

Read full bio >