Speakers: John Mansour | John Staples, Mark Synek, SBI

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Your product strategy defines the direction for the company’s products. It should pull insights from the external marketplace. And it must be aligned with the corporate strategy. We recently discussed this topic with an expert on the topic, John Mansour. Listen here as we discuss three core areas of a successful product strategy.

 

Our guest, John, is the Founder and Managing Partner at Proficientz. Profiecientz is a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. He has more than 25 years’ experience and brings a distinctive perspective to our show.

 

During this interview, John will discuss 3 key areas, including:

  • How to determine which market is most attractive for your solutions.
  • How to inventory the market problems that your product uniquely addresses.
  • How to develop a plan to bring products to market.

     

As a product leader, you have to decide which products to invest in and which to forgo. All while setting the marketing and sales teams up for success. Click here to listen to John’s advice to make sure you are investing in products that will be in high demand in your marketplace.

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
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John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

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