Your product strategy defines the direction for the company’s products. It should pull insights from the external marketplace. And it must be aligned with the corporate strategy. We recently discussed this topic with an expert on the topic, John Mansour. Listen here as we discuss three core areas of a successful product strategy.
Our guest, John, is the Founder and Managing Partner at Proficientz. Profiecientz is a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. He has more than 25 years’ experience and brings a distinctive perspective to our show.
During this interview, John will discuss 3 key areas, including:
- How to determine which market is most attractive for your solutions.
- How to inventory the market problems that your product uniquely addresses.
- How to develop a plan to bring products to market.
As a product leader, you have to decide which products to invest in and which to forgo. All while setting the marketing and sales teams up for success. Click here to listen to John’s advice to make sure you are investing in products that will be in high demand in your marketplace.