On this week’s SBI Sales and Marketing Podcast we speak with Michael Jones, the founder and CEO of Pepperjam Performance Marketing. Pepperjam is a digital marketing and performance technology firm with offices around the globe. Listen here as we discuss attracting, training and retaining the right talent in order to hit your revenue growth goals.
Michael will use the book, Topgrading for Sales, to guide our conversation. During the show, he will answer questions such as:
- How do you use Topgrading to attract, train and retain talent in non-metropolitan markets?
- Is the growth objective dependent on exceptional sales and marketing talent, or will great product/industry be sufficient?
- Could revenue growth accelerate if more investment was made in sales and marketing leadership?
- How does your sales and marketing talent compare to your competitors, industry standards, and cross industry best-in-class?
You must constantly ask yourself how your talent compares across the board and whether you have the right people in place to make your number. Listen as Michael discusses the importance of a great talent strategy in order to hit your revenue growth goals. If after listening you need more help, download our 10th annual workbook, How to Make Your Number in 2017. It’s your guide to making sure that you have the right talent with the right competencies and capabilities.