Speakers: Michael Jones | Greg Alexander, SBI

michael-jones-pepperjam

 

On this week’s SBI Sales and Marketing Podcast we speak with Michael Jones, the founder and CEO of Pepperjam Performance Marketing. Pepperjam is a digital marketing and performance technology firm with offices around the globe. Listen here as we discuss attracting, training and retaining the right talent in order to hit your revenue growth goals.

 

Michael will use the book, Topgrading for Sales, to guide our conversation. During the show, he will answer questions such as:

 

  • How do you use Topgrading to attract, train and retain talent in non-metropolitan markets?
  • Is the growth objective dependent on exceptional sales and marketing talent, or will great product/industry be sufficient?
  • Could revenue growth accelerate if more investment was made in sales and marketing leadership?
  • How does your sales and marketing talent compare to your competitors, industry standards, and cross industry best-in-class?

     

You must constantly ask yourself how your talent compares across the board and whether you have the right people in place to make your number. Listen as Michael discusses the importance of a great talent strategy in order to hit your revenue growth goals. If after listening you need more help, download our 10th annual workbook, How to Make Your Number in 2017. It’s your guide to making sure that you have the right talent with the right competencies and capabilities.

 

ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

Video:

 

Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.

 

A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.

 

Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.

 

Articles

 

Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.

 

What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.

 

What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

Read full bio >