article | January 15, 2015
Are My People Aligned Across Our Key Strategic Areas?
You’ve got a big vision for your company. Unfortunately, you’ve also got some big problems coordinating initiative execution across the organization. You’re the face of the company and failure to execute your strategic vision can result in decreased sales.
Avoid disappointing performance by getting your people aligned across your key strategic areas.
Communicating the Key Strategic Areas
We found 78% of sales strategies simply don’t work. Every team has their own set of concerns and responsibilities to keep in mind, so they don’t always know how to properly align with your business goals.
We recommend the following methods to get your key team leaders on board:
Identifying Areas of Cross Functionality
No one exists in a vacuum, especially in larger businesses. You know how your business departments and teams interact with each other. Identify areas where different teams intersect. Your marketing and sales teams overlap in many areas, but have you considered how other departments affect each other?
If your sales team is overselling your product and manufacturing can’t keep up, your customers suffer from long wait times. Have big marketing pushes and HR doesn’t realize the department needs a break after? You have a burnt-out team on your hands. Promote collaboration between departments. The more departments work together, the easier it is to create a workflow that aligns with your vision.
How Are You Implementing Your Strategic Vision?
Your alignment issues could be as simple as how you’re implementing your vision. Ask yourself these questions:
Take an objective look at your plan, especially if it’s falling flat. Work with upper management to refine the strategic vision implementation in a way that makes sense for your company.
Your objectives provide a clear pathway for each department and the company as a whole. Don’t write them down in an ambiguous list that you might end up forgetting. Create actionable strategies, projects, and tasks reflecting your strategic vision.
SBI relies on field-tested best practices to help you implement your strategic vision and grow your company. Subscribe to the SBI blog and let us keep you updated on the sales and marketing advice, news, and articles you need to succeed.
Legacy companies have been able to withstand nearly every possible economic condition over several d...
Just imagine – you made the decision to diversify your salesforce and have created a more incl...
Sales leaders are all inundated with a significant amount of data. The ability to draw insights from...
While the world innovated rapidly and continually adopts many advanced technologies, the sales envir...
At SBI’s most recent Sales Advisory Board meeting, market leaders from a variety of industries...
As 2020 is finally in the rear-view mirror, the workplace as we have known it looks drastically diff...
As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.