Content marketing is a key piece to any marketing strategy. And as such, there is a large amount of advice out there on how to best create your content marketing strategy. Which should you listen to, and which should you ignore? Listen as we review one content marketing resource from Heidi Cohen, “3 Steps to Maximize B2B Content.” My colleague, Drew Urteaga, Principal at SBI, and I will dissect Heidi’s advice, piece by piece.


During the show, we will determine if Heidi’s advice should be taken on topics like:


  • Defining your overall marketing strategy, and understanding where content marketing fits in..
  • Understanding whether or not your marketing strategy is in alignment with the rest of the organization.
  • The content production trends of today’s marketers, and whether you should follow them.
  • Tips to build an effective content marketing strategy.


Content marketing can be a great way for marketing leaders to contribute to the revenue growth objectives. But in order to do so, you must have the right content marketing strategy in place. Listen here as we review Heidi’s blog, and build on the concepts she presents. Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.