Content marketing is a key piece to any marketing strategy. And as such, there is a large amount of advice out there on how to best create your content marketing strategy. Which should you listen to, and which should you ignore? Listen as we review one content marketing resource from Heidi Cohen, “3 Steps to Maximize B2B Content.” My colleague, Drew Urteaga, Principal at SBI, and I will dissect Heidi’s advice, piece by piece.


During the show, we will determine if Heidi’s advice should be taken on topics like:


  • Defining your overall marketing strategy, and understanding where content marketing fits in..
  • Understanding whether or not your marketing strategy is in alignment with the rest of the organization.
  • The content production trends of today’s marketers, and whether you should follow them.
  • Tips to build an effective content marketing strategy.


Content marketing can be a great way for marketing leaders to contribute to the revenue growth objectives. But in order to do so, you must have the right content marketing strategy in place. Listen here as we review Heidi’s blog, and build on the concepts she presents. If after listening you need more help, consider downloading our 10th annual workbook, How to Make Your Number in 2017. It’s your guide to maximizing the revenue generated through content marketing.


Drew Kiran

Accelerates client results by quickly identifying root causes and collaborating on solutions.
Learn more about Drew Kiran >

Drew brings an unmatched passion to every client relationship. His broad experience as both a successful entrepreneur and Fortune 1000 leader provides a unique perspective to help a wide range of clients. He has extensive experience working both within and alongside technology companies, so he understands the heavy emphasis on quarterly numbers. Drew’s experience in helping companies scale and increase value has been seen as a huge asset to both company and investor.

Read full bio >