How can you ensure you are selecting and developing “A” players across the organization? This is especially important for your sales and marketing teams. Watch here as my colleague, Matt Sharrers and I, discuss a topic near and dear to every executive – talent. We’ll start the discussion with the “success equation.” We’ll explain why hitting your revenue objective is 50% performance conditions and 50% talent. And how you can be sure to put the right talent in the right performance conditions.


Then we’ll dive into the seven steps to developing a talent strategy. Your strategy is where the direction for the company’s talent department is determined. This strategy must address assessments, recruitment, development and retention of top talent. Additionally, we will explain how to align your people program with the corporate strategy. And how to use your talent to best position your company to beat the competition and outpace the market.


Throughout the episode, we’ll also hear from other CEOs, HR, sales and marketing leaders. They’ll share with our audience their approach to talent strategy. You’ll hear how your peers are selecting and developing their talent to hit their revenue growth goals.


A well-defined talent strategy means the CEO and his executive team have confidence that their people can execute and deliver on the business objectives. Watch here as we break down the seven steps you need to take to ensure you have the right talent to be successful. We’ll explain how many of the best executives successfully execute this critical piece of the revenue growth puzzle.


George de los Reyes

Solves clients’ most difficult sales and marketing problems to ensure they accelerate and exceed their revenue growth goals.
Learn more about George de los Reyes >

George joined the SBI team in 2011. He leads engagement teams for clients such as Hewlett Packard, Adobe, Thomson Reuters, Ryder Systems, UPS Capital, Cancer Treatment Centers of America and others.


Prior to SBI, George was the CEO of a management consultancy and real estate development firm. His breadth of expertise covers sales and marketing, operations, strategic planning, finance, project management and public relations. George leverages his broad professional experience to solve complex issues and build effective solutions for his clients.

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