Speakers: Jim Foxworthy | John Staples, Mark Synek, SBI

product-launch-strategy-and-execution

 

Chances are you will be launching a new product at some point throughout the year. But are you ready for your product launch? Have you ensured your organization is prepared to take the new product to market? Listen as we speak with Jim Foxworthy, President of Pragmatic Marketing about his best practices for product launch execution.

 

We will start by discussing how to develop your product launch strategy. Jim will explain key questions you must ask, such as what problems are you trying to solve? What environment will the product live in? He will also discuss product content for the sales and marketing teams. Accurate positioning and relevant collateral will be critical for your new products. He will also dive into training. He’ll explain why your team needs to be trained not on how the product works, but instead on how it will be bought. Finally, he’ll end the show with three key tips you can implement immediately to ensure you get your product launch strategy right.

 

Launch planning is one of the most critical steps in your product life cycle. You have put a lot of time and resources into getting the product ready for release. It deserves a proper launch, not a failed escape. Ensure that your entire organization is ready for the product’s launch by listening to Jim’s advice. He is an expert at providing practical, actionable training that can be used by product leaders immediately. Additionally, if you’d like access to more of Pragmatic Marketing’s insights, you can get a copy of their magazine, Pragmatic Marketer here.

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
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John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

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