video |
September 5, 2020 | 2 min read
Brand Promise vs. Brand Experience: How to Deliver a Frictionless Customer Journey
By: Matt Sharrers
Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience.
In his second segment, John deLorimier, EVP at Concentra, joins us to share how sales and marketing leaders should be thinking about the customer journey. John provides valuable insights for not only how to activate the sales team to deliver the brand promise, but how marketing can be more involved in how buyers engage with your company.
Click here for the full podcast version of this interview.
“That brand promise and brand experience it’s certainly important to go out and present from a selling standpoint what your brand promise is, your value proposition… From a marketing or sales marketing and digital experience, those things have to work closer together and make sure that people can engage with your business the way that they want to engage.”
Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.
Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.
Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.
Read full bio >
Traditionally, B2B sales teams are mostly dominated by men. Though female sales reps earn a base pay...
As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the...
Death by information overload—a theme and phrase we often hear in the age of information techn...
With the global shift to working from home, UC&C companies have witnessed a record amount of dem...
Legacy companies have been able to withstand nearly every possible economic condition over several d...
At SBI’s most recent Sales Advisory Board meeting, market leaders from a variety of industries...
Running a sales transformation is difficult. In our experience at SBI, we have found that the organi...
While every industry has been impacted by the ongoing pandemic, private equity professionals have ha...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.