John deLorimier, EVP at Concentra, discusses how a defined brand promise can deliver an unparalleled brand experience for your customers.

Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience.

 

In his second segment, John deLorimier, EVP at Concentra, joins us to share how sales and marketing leaders should be thinking about the customer journey. John provides valuable insights for not only how to activate the sales team to deliver the brand promise, but how marketing can be more involved in how buyers engage with your company.

 

Click here for the full podcast version of this interview.

 

Delivering on the Brand Promise for an Unrivaled Experience

 

  1. The difference between the Brand Promise and the Brand Experience. minute 5:14
  2. Connecting sales to the buyer’s perception of the brand. minute 7:34

     

“That brand promise and brand experience it’s certainly important to go out and present from a selling standpoint what your brand promise is, your value proposition… From a marketing or sales marketing and digital experience, those things have to work closer together and make sure that people can engage with your business the way that they want to engage.”

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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