podcast |
March 21, 2016
Break the Silo: Integrate Marketing Strategy Organization-Wide
By:
As a marketing leader, you must make sure your marketing strategy is in alignment with the other functions. For example, the corporate strategy will produce your marketing objectives. Is the company trying to acquire new logos, grow revenues or preserve the install base? The answer to this question will influence how your marketing team will behave. To help marketing leaders with this issue, we recently spoke with Robin Saitz, the CMO at Brainshark on the SBI Sales and Marketing Podcast. The topic of discussion was how she integrates her marketing strategy with the corporate, product and sales strategies.
Robin leads the marketing team at Brainshark, a technology company that helps companies improve productivity with cloud based business presentation solutions. She was brought on at Brainshark to assist during a transformation of the company. To do this successfully, it was especially important that her marketing plan aligned with the rest of the organization.
During the interview, she will answer questions such as:
Marketing strategies are too often created in silos. The result? Missed revenue goals. If you’re a newly hired marketing leader tasked with developing your marketing strategy, listen to Robin’s insights. She provides a great example of creating a marketing strategy that is in alignment with the rest of the organization.
If you are not using BDRs, you probably have at least considered them. I have worked with many...
For many industries and companies, the pandemic has changed sales and marketing forever. In some way...
Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a g...
Over the years, we have been fortunate to speak with inspiring women who are leading the charge in r...
Here are the most popular posts read by our Marketing subscribers… Article: How Leadi...
CMOs are shifting their investment mix to meet the needs of an increasingly digital buying environme...
Marketing leaders have faced numerous difficulties over the past year, but one challenge is not excl...
CMOs commonly struggle with talent issues across marketing functions, more so than their counterpart...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.