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April 9, 2019
Build a Growth Transformation Office (GTO) in Your Company to Drive Change for Topline Improvements
By: Garrett Ryan
Value of the GTO
Every great team has a leader on the court that directs their teammates and acts as an extension of the coach. Think of a great point guard holding up 3 fingers to signal the play that will be run, or the quarterback on one knee in the huddle barking orders. They are the connective tissue between the strategy being set by the coach and the execution needed by the players to achieve the greater team’s goal. This is exactly where your Growth Transformation Office fits in with your executive leadership team. Their charter is to setup detailed project plans, keep stakeholders informed, and hold teams accountable for deliverables and key milestones. The more complexity your strategy requires, the more important a Growth Transformation Office is in designing a project plan that keeps implementation risk mitigated. Download this tool to help identify the level of need you have for a GTO in order to execute your strategy.
Value of the CTO
GTO’s bring a faster pace to your organizations ability to execute. Setting the cadence for weekly or bi-weekly meetings helps drive workstreams forward much quicker than traditional corporate initiatives. The Chief Transformation Officer’s (CTO) job is to act as the impartial 3rd party and help remove road blocks during these high impact meetings. Ruling between two stakeholders of equal rank, identifying when to escalate risks, and deciding when to alter the course of action are examples of the role a CTO plays during meetings. Providing visibility to the key stakeholders while holding the workstreams accountable for driving the project forward makes the CTO’s role very valuable to the organization.
Follow this link for a great interview on sales transformation tips.
Setting up a GTO
So, what do you do once you decide that executing your strategy needs a GTO?
Protecting Your Legacy
Business leaders are in a unique position where they can shape the direction of their organization. This comes with great opportunity and with great responsibility. It makes a lot of sense to over-invest resources and make sure that your strategy is going to be executed the way you envisioned it. Your GTO is this investment to increase your odds of success and leave a lasting legacy of positive transformation.
Prior to joining SBI, Garrett has served in a variety of finance, tax, and accounting leadership roles. Using a data driven approach, he has developed tools to help organizations measure and grow their revenue. Working with Marketing leaders, he has built models to help attribute revenue to key initiatives and track progress against previous norms. Utilizes cutting edge tools to help visualize the success of product launches into new markets. Areas of expertise include financial modeling, strategy development, concept implementation, risk mitigation, and creative problem solving. Garrett’s experience allows him to translate complex information into bottom line, actionable insights.
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