Often times the different functions inside an organization work in silos. This causes missed revenue growth goals, and a great deal of wasted time and resources. At the end of the day, a company’s fate is sealed by strategy. Watch here as my colleague, George de los Reyes and I discuss the execution and alignment of your corporate strategy.

 

We’ll start the episode by defining strategic alignment. We’ll explain what it is, and is not, and why it’s critical to your success. We’ll dive into how to ensure all the different functions inside the company are working together collectively and in the same direction.

 

Next, we’ll discuss the implications of strategic alignment. We’ll walk the audience through SBI’s Revenue Growth Maturity Model, and how to plot your organization on the scale. Additionally, throughout the episode we will hear from some of the top sales and marketing leaders on how they maintain strategic alignment.

 

Ultimately, having functional strategies is not enough. They must also be in alignment across the board. Watch as we discuss the severe implications of misaligned strategies, and how to instead consistently grow revenue. We’ll also provide an additional resource for our audience, SBI’s 10th annual workbook, How to Make Your Number in 2017. It’s your guide to predictable and hassle-free revenue growth, year after year.

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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