Speakers: Merijn te Booij | Greg Alexander, SBI



This week on the SBI Sales and Marketing podcast we talk shop with a different sort of guest. I interviewed a product expert, Merijn te Booij, the executive VP of product strategy at Genesys. Listen here as we discuss connecting a sales strategy to the product roadmap.


Genesys is an enterprise software company who is the market leader in the omni-channel customer experience and contact center solutions. And Merijn is responsible for the company’s product strategy.


He will explain why your product roadmap and sales strategy must be on the same page. To help you achieve strategic alignment, Merijn will discuss topics such as:


  • How to determine which market problems are the most attractive to address.
  • The sales team’s involvement in prioritizing market problems, and building the product roadmap.
  • How to keep the sales team focused on the right products.
  • How to make sure the sales force is ready for each new release prior to the product launch.


As the product leader, you need to involve your sales force. Their input should inform your decisions when deciding on new products, new releases or new bundles. Listen here to Merijn’s insights on keeping your sales strategy on track with your product roadmap. It will help your chances to hit your revenue growth goal consistently, year after year.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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