Many product leaders are tasked with growing revenue by bringing a new product to market. This is a daunting task. Will the new product solve your market’s problem? What is the value of your new product? And how should you bring it to market? These are all questions asked by product leaders. Watch here to learn how one of your peers answered these questions and much more. Ultimately, he was able to develop an innovative new product and grow revenues by 500%.

 

It’s an interview with Marc Osofsky, the Senior Vice President and General Manager at Lionbridge Technologies. Lionbridge is a $600 million dollar public company and is the global leader in translation services. Marc was able to take his new, ground breaking product to market, and become the fastest growing division in the organization. He shared his experience with us, and provided insight into how he was able to reinvent himself.  While also igniting revenue growth through his new product.

 

During the show Marc will offer key insights into his success. He’ll explain how he found the opportunity, and turned his vision into a reality. He will also discuss how he developed a road map for his new product. And offer advice on how to successfully launch new products.

 

Entering new markets in pursuit of revenue growth is not easy. Marc was able to overcome this at Lionbridge by using a well thought out strategy. This sounds simple, but don’t confuse simple with easy. Without a documented strategy Marc would not have been able to build his new division which is now at $100 million in revenue and still growing. Click here to listen to his advice.

 

ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

Video:

 

Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.

 

A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.

 

Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.

 

Articles

 

Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.

 

What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.

 

What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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