Speakers: Perry Offer | , SBI



As CEO, you have to define the objectives that must be met in the New Year. When these objectives are not set correctly, the functions inside a company will have a very hard time being successful. If you want to be sure that you are setting your company’s objectives correctly, then listen to this podcast. It is an interview with Perry Offer, the CEO of Dialogue Group, a leader in the A2P Messaging space. Founded in 1994, the company is headquartered in the UK, has offices all over the world, and is trusted by the leading mobile operators. 




During the interview, Perry discusses:


  • What are the objectives your company must meet and how are they determined.
  • How to convert company revenue targets into objectives for the product, marketing and sales teams.
  • The operation cadence used to ensure success throughout the organization.


Perry and I use SBI’s recently released workbook titled, “How to Make Your Number in 2016” to guide our conversation.  Specifically, pages 62 and 63 which details how to set companywide objectives.  Perry explains how he uses a version of this at Dialogue.  And at the end of this show, if you want to use the SBI Workbook yourself, I let you know how to get it.


Sales and marketing teams cannot make their numbers if the CEO does not give them an accurate number to start off with.  A key input into assigning out a number correctly is cascading it from the CEO to the leaders of product, marketing, sales, and HR. If you want to hear how one of your peers has successfully done so, listen to this podcast here.   


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