Speakers: John deLorimier | Greg Alexander, SBI

New Products to Market


If you suffer from this problem, listen to our recent podcast here. It is an interview with John deLorimier, the EVP, Chief Sales and Marketing Officer at Concentra. Concentra is a national healthcare company that focuses on improving America’s health, one patient at a time. They operate 330 medical centers in 40 states.


During this interview, John discusses:


  • Concentra’s corporate, product, marketing, and sales strategies.
  • How he integrates the company’s product strategy with his go-to-market strategy.
  • How to establish launch goals, and understand launch risks.
  • Who is responsible for content creation and for training the sales team on the new offering.
  • How to measure progress against the launch objectives.


We use SBI’s 6 Step Revenue Growth Methodology to guide our conversation. If at the end of the show you’d like a copy, we’ll let you know how to get it.


Developing an actual go-to-market strategy is critical to a successful product launch. If you’ve had a launch failure recently and want to hear how one of your peers has done it successfully, click here.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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Read full bio >