Speakers: John deLorimier | Greg Alexander, SBI

New Products to Market

 

If you suffer from this problem, listen to our recent podcast here. It is an interview with John deLorimier, the EVP, Chief Sales and Marketing Officer at Concentra. Concentra is a national healthcare company that focuses on improving America’s health, one patient at a time. They operate 330 medical centers in 40 states.

 

During this interview, John discusses:

 

  • Concentra’s corporate, product, marketing, and sales strategies.
  • How he integrates the company’s product strategy with his go-to-market strategy.
  • How to establish launch goals, and understand launch risks.
  • Who is responsible for content creation and for training the sales team on the new offering.
  • How to measure progress against the launch objectives.

     

We use SBI’s 6 Step Revenue Growth Methodology to guide our conversation. If at the end of the show you’d like a copy, we’ll let you know how to get it.

 

Developing an actual go-to-market strategy is critical to a successful product launch. If you’ve had a launch failure recently and want to hear how one of your peers has done it successfully, click here.