Case Study: Brandon Tolany, Chief Sales and Marketing Officer at Freescale on Sales Channel Optimization

Click here and listen to this podcast. It is an interview with Brandon Tolany, Chief Sales and Marketing Officer at Freescale, a technology company that does $5 billion a year in sales and employs 17,000 people.

By listening to this podcast, you will learn Brandon’s perspective on:

•        Understanding which channels buyers prefer to buy from.
•        Selecting the right mix of channels to go to market with: direct, resellers, web, etc.
•        Choosing the proper channel coverage model: intensive, selective, or exclusive.
•        Selecting the right channel partners.
•        Recruiting new channel partners and on boarding them.
•        Increasing the productivity of existing channel partners.

If you are a sales leader, and want to learn from a peer how to sell your products through channel partners, click here.

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