Speakers: Chris Bittner | Greg Alexander, SBI



As Q1 is wrapping up, many sales leaders are trying to drive revenue growth through channel partners. We recently interviewed Chris Bittner, senior director of global sales and channel strategy for Autodesk, about this topic. You can listen here. Chris explains how he selects and optimizes channels at his organization. Autodesk is a software company that has helped designers and engineers for over 30 years.


During the interview, Chris will answer questions such as:

  • How should you determine channel preferences of your end customers?
  • How should you define your ideal channel partner profile?
  • How do you ensure you have proper coverage across your channel partner network?
  • How should you recruit, select and onboard new channel partners?


It is vital that you have a comprehensive channel optimization strategy. It starts with understanding which channels your buyers want to buy through. Then determining what it costs to acquire a customer by product, market and sales channel. And finally, understanding the lifetime value of each customer. Click here to listen to one of your peers describe how he has successfully built an optimized channel strategy.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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A Better Way to Structure Your Sales Force

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Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


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In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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