Overhauling your sales capabilities is never easy. It requires a lot of effort. New budgets, new sales process, new org model, and new talent, just to name a few. The list goes on and on. It’s overwhelming. If you are trying to transform the sales organization, where do you start? Start here, and watch this interview with Paul Loftus. Paul is the Vice President of Sales and Revenue at Wolters Kluwer. Paul leads a team of 400 sales reps for the global information services provider. And he has a long history of successfully executing sales transformations.


Why do organizations go through a transformation? Typically it’s caused by a couple of different factors. Maybe your CEO has decided to enter a new market. Or maybe your sales results were so poor last year, it’s been determined it’s time for a do-over. Either way, if you are going through a transformation, you want to be sure you get it right.  


During this episode, Paul will discuss his extensive experience. What caused the sales transformation? What was the overall goal? And how did he pull it off? He’ll review his results and explain why he made the decisions he did. At the end of the episode he will provide tactical, executable advice. This valuable insight will enable our viewers to successfully transform their sales organizations.


There is a right way, and a wrong way to attack a sales transformation. And the stakes are high. Make sure you get it right. You can start by watching this interview here. Paul’s experience and insights will help you down the path to successfully transforming your sales organization.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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