Speakers: Laura Goldberg | Greg Alexander, SBI

Are your marketing campaigns generating the desired results? If not, do you understand why? Designing and implementing campaigns takes a lot of time and resources.  And nothing is worse than not seeing that effort pay off.


If you suffer from this problem, listen to this interview with Laura Goldberg, the CMO of LegalZoom.  LegalZoom is the leading provider of quality modern legal solutions for families and small businesses. Laura has been with LegalZoom for almost 2 years, and prior to that had a fascinating career with stops at Napster as the chief operating officer, and at NFL Online as the general manager.


During this interview, Laura explains:


  • How to accurately define your audience.
  • How to select the correct marketing programs and activities.
  • How to create compelling offers for your target audience. 


Laura and I use SBI’s workbook titled, “How to Make Your Number in 2016” to guide our conversation.  Specifically we refer to pages 117-119 which detail how to design marketing campaigns that attract your buyers. If, at the end of the show, you want to use SBI’s workbook, I will let you know how to get it.


As a marketing leader you are under constant pressure to perform.  Your CEO, and your sales partner want to see results.  And these results determine your future budget.  If you are successful, you are likely to get more.  If not, then your budget will be cut.  If you want to see how one of your peers has successfully planned and launched top-notch campaigns, click here and listen to this podcast.  



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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A Better Way to Structure Your Sales Force

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Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

Read full bio >