In an era where quality trumps quantity, keeping up with the insatiable demand for superior content is a problem for many marketing leaders.

 

If you want to find out how one of your peers tackles this issue, click here to watch this episode of SBI TV. It is an interview with Elissa Fink, the Chief Marketing Officer of Tableau.  Tableau is one of the fastest growing software companies. Its products allow anyone to easily connect and visualize data in minutes.

 

By watching this episode, you will learn how to execute your content process using SBI’s 5-Step Marketing Strategy Methodology.  SBI’s Marketing Strategy methodology is a tool Marketing leaders use to build a strategy that enables the sales force and grows revenue.

 

Elissa will dive into the second step and explain how to develop a process for creating and distributing compelling content to attract your target buyers.  The benefit to our audience is you get to see a “demo” on how to use this tool. At the end of this episode, if you want to use the SBI’s 5-Step Marketing Strategy Methodology yourself, we let you know how to get it.

 

If you want to make sure your content will get the attention of your potential buyers, click here and watch how one of your peers has done so.