Which of these 4 categories do you put yourself in heading into next year?


  1. Die Quickly – a poor plan executed brilliantly.
  2. Die Slowly – a poor plan executed poorly.
  3. Survive – a brilliant plan executed poorly.
  4. Thrive – a brilliant plan executed brilliantly.


Obviously, you want to be in category 4. But, if you are like most sales leaders you are not sure which category you are in.


If you want to find out, click here and watch this episode of SBI TV and learn how to make your number by combining flawless execution with brilliant strategy. This is an interview with Vincent Gatti, the Vice President of Sales at ITsavvy, a next gen value added reseller who went from a small regional player to a national powerhouse.


By watching this episode you will learn how to “Thrive,” by implementing SBI’s 5 Step Sales Strategy Methodology. 


SBI’s 5 Step Sales Strategy Methodology is a method sales leaders use to develop a sales strategy to get the most out of their sales resources. It has five steps, which we go through during this show, and as a sales team goes from step 1 to step 5 two fantastic things happen: 1- the chances of making the number increase, and 2- the effort to do so decreases.


Vincent walks us through the model, and explains how he uses his version of it to be successful in this episode.  The benefit to you all is you get to see a “demo” on how to use this methodology. At the end of this episode, if you want to use the 5 Step Sales Strategy Methodology yourself, we let you know how to get it.


If you want to be more than an efficient tactician, and master the science of sales strategy, click here and watch how one of your peers has done so.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.


A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.


Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

Read full bio >