video | October 15, 2015
Case Study: Growth Through Acquisitions – Merge the Sales Teams or Keep Them Separate?
Are you going to make some acquisitions and are wondering:
If so, click here and watch this episode of SBI.TV. This is an interview with Omar Choucair, the CFO of MultiView, a B2B digital media company that produces 1,700 trade association publications serving 40,000 advertisers. Omar has completed 13 acquisitions recently and has great advice for us all.
By watching this episode you will learn if you should merge the sales teams or keep them separate. And if you do decide to merge the sales team, how to do so without triggering customer and employee defections.
If you plan on growing through acquisitions, click here and watch how one of your peers has handled post deal sales force integration.