February 15, 2016 | Greg Alexander
Speakers: Clint Poole | Greg Alexander, SBI
It’s marketing’s job to set the sales team up for success. To do this, the marketing and sales strategies must be aligned. We recently spoke with Clint Poole, the Vice President of Marketing at Lionbridge about this issue. You can listen to the episode here. Clint is responsible for driving demand for the company’s new solution offerings via a multi-channel demand generation program. This has given him great insight into how to align marketing and sales in order to hit the revenue goal.
During this interview, Clint will tackle topics such as:
- How to ensure your brand promise is communicated correctly by the sales team.
- How to create both demand generation and sales enablement content.
- How to nurture leads until they are sales ready.
- How sales can play a role in helping marketing campaigns be successful.
We will use SBI’s playbook, “How to Make Your Number in 2016” to guide our conversation. If at the end of the show, you want a copy we’ll let you know how to get it.
Aligning the marketing strategy to the sales strategy in a large businesses is hard to do. Why? Because the two strategies are the most closely tied of any of the functional strategies. As a marketing leader, you must think through how you are going to help make the sales team successful. What is the key? A well thought out methodology. If you do not have a structured approach you will lose both time and money. Click here to listen to how one of your peers has done it right.
Greg Alexander
Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >
Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.
He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.
Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.
He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.
Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.
He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.
Video:
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Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.
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Build a team of A Players Inside the Sales Organization
Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.
Articles
Fill Every Role on Your Team with an A Player
In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.
What CEOs Need to Know About Their Marketing Strategies
In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.
What CEOs are Looking for in a Sales Leader
In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.
Read full bio >
