Watch this interview with Perry Offer, CEO at Dialogue Group. He demonstrates how he sets his company up for success. Perry has been with Dialogue for 3 years, and has 35 years of business experience. He is known for his ability to get companies to grow at a staggering pace.


Perry details how he sets objectives for the entire organization. He also explains how those objectives are then converted by his departments. Specifically, he discusses how they become marketing targets, sales quotas, and HR metrics.


During this interview, we use SBI’s 8 Step Corporate Strategy Methodology. It is a tool used to put companies in the best positions within the marketplace. Perry discusses the fifth step in detail. He explains how he ensures the company’s objectives drive daily decision making at all levels. At the end of the episode, if you want to access to our methodology, we will let you know how to get it.


Your corporate strategy must set companywide objectives. If it doesn’t, the functions within the company will have no common definition of success. To avoid this problem, click here to watch Perry’s advice. 



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.


A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.


Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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