Speakers: Marc Osofsky | Greg Alexander, SBI
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If you are trying to do this, listen to our podcast here. It is an interview with Marc Osofsky, the Senior Vice President and General Manager at Lionbridge Technologies. Lionbridge is the global leader in translation services. Marc is uniquely qualified as he developed Lionbridge On Demand, the industry’s first ecommerce solution. He then built an entirely new go-to-market for the product, and grew revenues 500%.

 

During the podcast, Marc answers questions such as:

 

  • How did you find the growth opportunity?
  • How did you and your CEO define and agree on what you wanted this new vision to become?
  • How did you market the new product?
  • How did your sales strategy support the new product?

     

We use a section of SBI’s Revenue Growth Methodology to guide our conversation. If, at the end of the show, you want to use SBI’s workbook, I will let you know how to get it.

 

Entering new markets with new products in pursuit of growth is hard.  If you are attempting to do this, you need a well thought out strategy. If you don’t have this, you are setting yourself up for failure. Slow down, and rely on a proven methodology to guide you through it. Listen here to find out how one of your peers has done exactly that.