Speakers: Marc Osofsky | Greg Alexander, SBI

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If you are trying to do this, listen to our podcast here. It is an interview with Marc Osofsky, the Senior Vice President and General Manager at Lionbridge Technologies. Lionbridge is the global leader in translation services. Marc is uniquely qualified as he developed Lionbridge On Demand, the industry’s first ecommerce solution. He then built an entirely new go-to-market for the product, and grew revenues 500%.

 

During the podcast, Marc answers questions such as:

 

  • How did you find the growth opportunity?
  • How did you and your CEO define and agree on what you wanted this new vision to become?
  • How did you market the new product?
  • How did your sales strategy support the new product?

     

We use a section of SBI’s Revenue Growth Methodology to guide our conversation. If, at the end of the show, you want to use SBI’s workbook, I will let you know how to get it.

 

Entering new markets with new products in pursuit of growth is hard.  If you are attempting to do this, you need a well thought out strategy. If you don’t have this, you are setting yourself up for failure. Slow down, and rely on a proven methodology to guide you through it. Listen here to find out how one of your peers has done exactly that.

 

ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

Video:

 

Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.

 

A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.

 

Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.

 

Articles

 

Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.

 

What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.

 

What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

Read full bio >