If you want to understand how to do this, click here to watch our case study. It is an interview with Rick Haviland, the President of MarketSource. MarketSource is an outsourcing company that can hire, train, and deploy inside sales teams, as well as field based sales teams, in a matter of weeks. It is Rick’s job to set the company’s strategic direction.
By watching this episode, you will learn how to define which markets to compete in using SBI’s 8 Step Corporate Strategy Methodology. This is a tool that CEO’s use to set the direction for their team in order to grow revenue.
Rick discusses the sixth step and explains how he selects his markets and gives his people the guidance they need to be successful. The benefit to our audience is you get to see a “demo” on how to use the tool. At the end of the episode, if you want to use SBI’s 8 Step Corporate Strategy Methodology, we will let you know how to get it.
Market choices aren’t easy, but they are necessary. If you want to make sure you are getting it right, click here and watch how one of your peers has done so successfully.