Speakers: Kim Mitchell | Greg Alexander, SBI



If so, click here and listen to this podcast for a solution to this problem. It is an interview with Kim Mitchell, the Chief People Officer at Renaissance Learning, the world leader in cloud based assessment, teaching, and learning solutions.




Kim explains to us that the relationship a member of the sales team has with the company changes over time. The relationship starts during the recruiting stage, which is a very different relationship from when a sales person is in on boarding, at year 1, during a promotion, and at key milestones, such as the 10 year anniversary.


Engagement goes up, or down, based on whether the employee has an emotional connection with the mission of the sales force, and the company.


And the adoption of a new sales team initiative is tightly correlated with employee engagement.


So, how do you drive employee engagement in the sales force? Employee Life Cycle Management.


Click here to learn about this innovative way to get more from your sales team.


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Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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Read full bio >