Case Study: Increasing Employee Engagement in the Sales Department Through Employee Life Cycle Marketing

If so, click here and listen to this podcast for a solution to this problem. It is an interview with Kim Mitchell, the Chief People Officer at Renaissance Learning, the world leader in cloud based assessment, teaching, and learning solutions.

Kim explains to us that the relationship a member of the sales team has with the company changes over time. The relationship starts during the recruiting stage, which is a very different relationship from when a sales person is in on boarding, at year 1, during a promotion, and at key milestones, such as the 10 year anniversary.

Engagement goes up, or down, based on whether the employee has an emotional connection with the mission of the sales force, and the company.

And the adoption of a new sales team initiative is tightly correlated with employee engagement.

So, how do you drive employee engagement in the sales force? Employee Life Cycle Management.

Click here to learn about this innovative way to get more from your sales team.

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