video |
January 21, 2016
Case Study: Is Your Sales Process Good Enough?
By:
Watch this interview with Lori Chmura, the Vice President of US Sales for Cordis. Cordis is one of the most respected names in global interventional medical devices. The company is trusted by healthcare professionals for comprehensive solutions that achieve better results. During the interview, Lori will demonstrate how she has deployed a new sales process.
Many outdated sales processes are no longer effective. When used, they cause reps to miss their number. Instead, sales teams should be relying on custom built sales processes. Why? A custom built sales process results in shorter sales cycles, and higher win rates. And what makes a custom sales process different than its predecessor? It’s tailored to the specific needs of your customers. Your reps will sell the way your buyers want to buy.
During the show, we will use SBI’s Revenue Growth Methodology to structure the conversation. Lori will discuss how she has implemented a version of this at Cordis. She will explain how she determined the way her customers make purchase decisions. And more importantly, how she has modified her sales process to accommodate this. If, at the end of the show, you want access to the methodology, we will let you know how to get it.
You need to win more deals in less time. Upgrading your sales process is one way to do this. Specifically, by deploying a customized sales process. Listen to Lori’s advice here, to see how she’s done this successfully.
As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. ...
Of all the challenges that sales leaders have faced this past year, effectively evolving field selle...
Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce...
You survived the rollercoaster of 2020. Now, you have 2021 ahead. It’s a new year, a fresh sta...
On today’s special edition of the Revenue Growth Help Desk, we celebrate Women’s History...
While the Business Services industry saw comfortable growth preceding the pandemic, only a select fe...
Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have ...
As 2020 is finally in the rear-view mirror, the workplace as we have known it looks drastically diff...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.