podcast |
January 19, 2015
Case Study: Scaling a SaaS Company
By:
Dave Rennyson, EVP and GM of the Cloud division of Genesys, recently joined me on the SBI podcast. The topic of our conversation was how to scale a SaaS company from the President’s office.
Dave is publishing a new eBook titled “The Art of SaaS.” You can get a copy here when it is released in February.
Prior to Genesys, Dave was President of Angel, which he sold to Genesys.
If you are a CEO/President of a small company looking to scale quickly, you should listen to this podcast. By doing so, you will learn:
- How to move average deal size from $10k to $80k.
- How to generate 90% of your revenue from marketing generated leads.
- How to move from the SMB market to the Enterprise market.
I hope you enjoy this interview.
