Speakers: Jim Tedesco | Greg Alexander, SBI



Jim Tedesco, SVP of North American Sales at Veeam Software, recently appeared on SBI’s Podcast.  The topic of the interview was how to perform strategic sales planning in the enterprise software industry.


Jim_TedescoYou can listen to the podcast here.


Jim has been conducting strategic sales planning in enterprise software for 25 years, at companies such as Dell, Infor, and CA.  To say he has been around the block would be an understatement.


If you listen to this podcast, you will learn how to:


  • Define the plan for how you are going to achieve the revenue goal.
  • Determine the budget needed to make goal, how to allocate it, and how to secure it from your company.
  • Get the data required to drive sales decisions and make the boss happy.


I hope you enjoy this fascinating interview.




Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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