It’s important to understand that the roles of Chief Revenue Officer (CRO) and Chief Sales Officer (CSO) are equally complex. But, putting the wrong role into play in your growing company can spell disaster.
President of Sales demonstrates how to leverage the top sales strategy priorities of CEOs to drive revenue growth and run a consistently profitable company. Rob Hornish, the President of Americas Sales for Polycom unpacks the three biggest issues on the CEO’s growth agenda.
In our customer success engagements, the timing of when to introduce the Customer Success Manager (CSM) is one of the most common questions. You only get one chance to make a first impression. Early engagement of Customer Success professionals accelerates utilization and customer value. This introduction is intended to accomplish two key things…
Top CEOs understand that their role is to provide their company with an executable strategy. Strategy is the allocation of time, money, and people. The best CEOs are masters of where to place bets, invest their time, and divest from areas of poor performance. This plan is manifested in the annual budget. Sadly, when it comes to Sales, many CEOs treat budgeting with the short-term mindset of a bitcoin investor.
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy and ensuring you achieve your number. However, it’s a challenge that many continue to deal with in growing annual revenue figures.
Co-founder and Managing Partner of Integrity Marketing Group illustrates how the chief executive creates clarity throughout the entire company by getting everyone laser-focused on the real drivers of revenue growth.
Triple your retention and expansion opportunities with a 5-point plan to make the customer experience first in your customer success operations.
An Additional Resource
Are you wondering if you have the right strategies to support your revenue growth goals? Here is an that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate your revenue growth strategies against SBI’s emerging best practices to find out if:
- Your revenue goal is realistic
- You will earn your bonus
- You are set-up for success in 2018