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February 24, 2013
CEO: Stay Relevant During an Industry Shift
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The CEO is responsible for keeping his company relevant during an industry shift. But, many are asking: “How do we stay relevant during an industry shift?” One area CEOs can focus on during this period of change is the sales and marketing functions.
Modernizing Sales and Marketing during an Industry Shift
Relevance is key to winning the attention of a new set of customers. The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Enter the Talent Assessment.
A talent assessment is a series of topical questions structured to match people with specific personalities or identities to certain industries. For example, if you are in the print media business migrating to digital media you might need a different breed of sales person. Talent assessments can range from all business to casual and CEOs like them because they provide objective feedback.
Field an A player sales and marketing team with Talent Assessments
Examples:
Want to see an example?
This one was applied to an industry who was shifting from an indirect to a direct go-to-market model. Download this talent assessment example for an inside sales rep responsible for generating leads here. Here is what you get:
There are certain events that cause a CEO to take a fresh look at the sales and marketing departments. An industry shift is one of these events. If you have recently been forced out of the status quo due to an industry shift, consider talent assessments. It may help you answer the key question: “How do we stay relevant during an industry shift?”
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