For many B2B companies, the effort to continually maintain and improve their products has become too demanding. Evolving economic factors affecting these companies have pressured many to make the shift from being a product company to a platform company.
Sudhakar Ramakrishna, CEO of Pulse Secure, joins us in this segment to discuss changing your mindset to successfully make the transformation from product to platform.
Click here for the podcast version of the full interview.
The Mindset of Moving to Platform
- The fundamentals of transitioning to a platform provider. minute 6:40
- Managing the product lifecycle. minute 9:28
- Reshaping marketplace expectations. minute 11:33
Skip to minute 7:24 to hear Sudhakar share how Pulse Secure organized themselves to enable a change in mindset:
“…instead of saying we build multiple products, we started elevating the picture and the story to say we build one thing and that is secure access. So the entire company’s orientation has been around secure access. The mission statement that you readout is the first slide in every presentation, every discussion that we have.”