With various economic factors affecting B2B companies, many have made the shift from being a product company to a platform company. In this segment, Sudhakar Ramakrishna, CEO of Pulse Secure, joins us to discuss changing your mindset to successfully make the transformation from product to platform.

For many B2B companies, the effort to continually maintain and improve their products has become too demanding. Evolving economic factors affecting these companies have pressured many to make the shift from being a product company to a platform company.

 

Sudhakar Ramakrishna, CEO of Pulse Secure, joins us in this segment to discuss changing your mindset to successfully make the transformation from product to platform.

 

Click here for the podcast version of the full interview.

 

The Mindset of Moving to Platform

 

  • The fundamentals of transitioning to a platform provider. minute 6:40

     

  • Managing the product lifecycle. minute 9:28

     

  • Reshaping marketplace expectations.  minute 11:33

     

Skip to minute 7:24 to hear Sudhakar share how Pulse Secure organized themselves to enable a change in mindset:

 

“…instead of saying we build multiple products, we started elevating the picture and the story to say we build one thing and that is secure access. So the entire company’s orientation has been around secure access. The mission statement that you readout is the first slide in every presentation, every discussion that we have.”

 

Explore our product insights or connect with an expert to learn more about making the transition.

 

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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