The most popular B2B revenue marketing articles read by CMO subscribers the last 30 days.
The Digital Transformation of a B2B World
Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across your prospect and customer touch-points.
Transforming a Marketing Organization to Generate a Successful Exit
Andrea Brody, the Chief Marketing Officer for BravoSolution has a great story to share with you about how she transformed the marketing team to help her company achieve a successful exit.
The Role of Your Brand in Driving B2B Revenue
Brendan Cournoyer, Vice President of Marketing for Brainshark completed a successful brand transformation and he’s here today to share the behind the scenes view how he made it happen. This is a fascinating show where Brendan shares his approach to transforming an established brand and the compelling business need for a complete overhaul of the brand.
CMO ProForma – Marketing Return on Investment
The ability to demonstrate marketing’s return on investment is at the top of every CMO’s plan. A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture. Download the Integrated ProForma tool.
How Marketing Helps Sales Win the Must-win Deals
Mike Volpe, CMO for Cybereason demonstrates how marketing helps the sales team advance their 50%+ Opportunities in the pipeline forecast. This is a powerful show where Mike shares his approach to opening up the forecast and looking at the must win deals. Turn to the 15-minute mark of the video to watch how Mike supports the 50%+ pipeline forecast with marketing support.
SBI’s Top 10 SaaS Metrics
The recent explosion of business intelligence and analytics tools has resulted in organizations measuring everything under the sun. We often find that the problem is not a lack of KPI’s, rather too many KPI’s. For most businesses 5-10 KPI’s is enough to capture the trends, identify areas of opportunity and dig further into those areas. Download the top 10 SaaS Metrics.
5 Reasons Why Marketing Should Conduct Win-Loss Calls
Who should own conducting Win/Loss calls is a question that is asking consistently across executive teams. Some view it as Sales responsibility, after all, they’re the ones on the front lines responsible for a company winning or losing. The right place for Win/Loss to reside is within Marketing.
An Additional Resource
Here is an 
that will help you test and rate your marketing strategyagainst SBI’s emerging best practices.
