It’s conference season. You’ve been planning your biggest event of the year for months, and now it’s been canceled. Or has it? Pivoting your event strategy to a virtual events strategy can be a powerful way to set your brand apart while amassing a massive digital content library.


We’ve created the infographic below to help you determine the best path forward for your event strategy. In it, you’ll find a mix of tactical recommendations for hosting virtual conferences and tradeshows, best practices to incorporate into online events, and change management tips as you lead your organization in a new reality.


This is going to be a challenging transition, and the competition for your audience’s attention will be fierce, but you stand to benefit in the long term by developing this marketing muscle.


For a deeper dive, join our webinar and Q&A, The New Virtual Reality – CMO Guide to Fostering Community Remotely, on Friday, March 27, at 12 pm ET. We will provide immediately actionable best practices and resources for navigating everything from maintaining team camaraderie to building community to hosting virtual conferences in this remote world.



Learn More at This Friday’s Webinar


Reimagine face-to-face events as immersive virtual events that result in MQLs and evergreen content. Learn more in this webinar, The New Virtual Reality – CMO Guide to Fostering Community Remotely, on Friday, March 27, at 12 pm ET.



Ben Redfield

Helping marketing leaders to accelerate revenue growth.

Ben has more than 10 years of experience defining, developing and executing successful marketing engagements in industries including technology hardware, SAAS, manufacturing & professional services.


As a strategist, he is particularly skilled at revenue operations, lead generation tactics and pipeline optimization.  As an experienced practitioner, he has extensive experience with inbound marketing campaign methodology and marketing automation best practices.

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