Your corporate strategy carries a lot of weight. It’s where you define the direction of the company. Your functional leaders must take the corporate strategy and row in the same direction. So, how do you create a strategy your team can get behind? We recently spoke with Jim Schleckser, the CEO of the Inc. CEO Project, a coaching and peer advisory organization for high-performing CEOs. Jim will give us a peek into what successful leaders do differently when guiding their teams.

 

We begin by discussing the critical components to strategy development, such as the CEO’s role in developing a company’s corporate strategy. We’ll touch on how to discover your uniqueness within the market and how to make this differentiation real in the eyes of your customers. We’ll also examine several real-world examples of well-known businesses and their approach to cost, innovation and customer intimacy. Jim will demonstrate how their business strategy promotes company growth.

 

At the end of the eposide, we’ll give our audience some practical advice they can implement immediately. We wrap up our show by reviewing a to-do list CEOs can use to evaluate their existing corporate strategy. And explain how to make it great.

 

The sales and marketing teams cannot make their number if the CEO doesn’t provide a clear corporate strategy. Your teams must be able to rally around your strategy, or you will miss your revenue growth goals. Watch Jim’s insights and learn from your peer’s experience to successfully set your company’s direction.

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
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John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

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