What is one of the top reasons new product launches fail? It’s due to lack of a comprehensive go-to-market strategy. Too often the launch strategy consists of a simple collection of tactics, instead of a coherent plan. Click here to watch John deLorimier, EVP and Chief Sales and Marketing Officer at Concentra, explain the correct approach to launching new products.


During the interview, John will discuss how he develops a complete go-to-market strategy. This a critical step that is often missed and results in subpar performance. Because investing in and launching a new product without a plan creates little chance for success. To avoid this, John will discuss how his product strategy aligns with both the sales strategy and the marketing strategy. And why a product launch is vital to success for the entire organization.


If you want to make sure you have the right go-to-market strategy for your new product, click here. Learn from one of you peers, and hear how to lay a foundation for your product launch plan.