Speakers: Mark Lenhard | Greg Alexander, SBI

designing-a-revenue-growth-strategy-to-outpace-the-market

 

Are you growing revenue faster than you industry growth rate? How about faster than your competition? To do so, you need a revenue growth strategy and execution plan. I recently spoke with Mark Lenhard, the senior vice president of strategy at Magento Commerce about strategy development. Magento provides an open source digital commerce solution to 250,000 companies. And Mark is responsible for helping Magento’s leadership develop and execute the company’s multi-year strategy.

 

During the interview, Mark will discuss topics such as:  

 

  • The critical success factors needed to increase revenue growth faster than the industry.
  • Understanding your customer by profiling the person who buys your products or services.
  • Determining the driving demand behind your growth strategy.
  • Defining and developing your strategic advantage when dealing with competitors.
  • How your competitive advantage impacts strategy development of the different functions in the organization.

     

Growing your revenue faster than your industry and competitors is not easy. You must understand your strengths, and align these with your strategy. This strategy must then cascade throughout the entire organization. Mark has successfully done this at several large organizations, and has valuable insights to share with our audience. Listen as he explains how he has developed and executed his revenue growth strategy. He will share tips you can use immediately to increase revenue, and outpace your market.

ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

Video:

 

Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.

 

A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.

 

Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.

 

Articles

 

Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.

 

What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.

 

What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

Read full bio >