What is the key to making your number? Internal and external strategic alignment. This means the functional strategies are in alignment with the corporate strategy. And equally important, they are aligned with the external marketplace. My colleague, George de los Reyes, and I discuss this on our episode of the SBI Insider podcast. We’ll explain what it means, and how to get there.


During the episode, we’ll explore topics such as:


  • The importance of cross-functional alignment in order to begin strategy planning with a solid foundation.
  • The fundamental difference between strategy and tactics.
  • The impact strategic alignment has on your cost to acquire customers and their lifetime value.
  • How to understand where you are in the revenue growth maturity model, and why you should care.


We’ll also listen into what your peers, other sales and marketing leaders, have to say about strategic alignment. We’ll examine how they implement it at their organizations. And they’ll explain how it has increased their probability of hitting their revenue growth goals.


Making your number requires strategic alignment, both internally and with the external marketplace. Without it, your chances of hitting your revenue objectives decreases dramatically. Listen here as George and I explain its importance, and give you a peek into how your peers are doing it. This insight will give you the best chance to make your number.


Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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