As a new HR leader, there will be many challenges in your new role. But also many opportunities to impact the organization’s growth strategy. SBI recently interviewed Kristen McClain, chief human resource officer at Barcodes Inc. Watch as Kristen explains how to overcome these challenges, and drive revenue growth effectively as a new CHRO.


We’ll start the show by explaining the importance of strategic alignment. Specifically, Kristen will explain how she has aligned her HR strategy with the CEO’s corporate strategy. She’ll also explain how and why the HR strategy should reflect the sales strategy in order to make your number.


Next, she’ll take a deep dive into how HR can impact sales. She’ll discuss the importance of hiring “A’ player sales reps. Kristen will explain why having the right hiring profile, and the ability to source the right talent is critical to success.  Finally, she will wrap up the show by giving our audience insights on the importance of onboarding. Kristen will explain the best ways to include talent development and sales training in your HR strategy.


As a new HR leader, you have an opportunity to impact the organization’s ability to grow revenue. But to do so, your strategy must be in alignment with both the corporate and functional strategies. Watch here as Kristen explains how to ensure your HR strategy contributes to success early on. Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.


A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.


Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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