Partner Revenue Officer demonstrates how to cover the market completely with direct and indirect sales channels.

Finn Faldi Partner Revenue Officer


Today’s show is focused on one of the hottest and most consistently requested topics from this audience of executive decision makers.  Our topic today is about selling through partners. Joining us for today’s show is Finn Faldi, a Partner Revenue Officer who knows how to go to market with the right channels. Today’s topic is focused on the emerging best practices for selling through channels. It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. The Revenue Growth Diagnostic interactive tool will help you determine if you are likely or unlikely to make your number. 


There is a new title emerging for partner executives and that is the PRO.  This stands for Partner Revenue Officer. I have the Partner Revenue Officer from LifeLock joining us to share with you, the audience of B2B marketing and sales leaders, the emerging best practices from the B2B2C world for B2B partner selling.


Finn Faldi is the Partner Revenue Officer for LifeLock. Finn will demonstrate how to cover the market completely by utilizing indirect sales channels. I sought out the top expert on selling through partners to share emerging best practices. To do this I looked to business-to-consumer companies with a heavy partner mix in their sales motion. The reason being is that business-to-consumer companies almost always lead B2B industries in the adoption of new emerging best practices by several years. 


So why this topic on this day? Selling to customers directly when they want to buy from partners, is a sure-fire way to miss the revenue goal. Selling to customers through partners when they want a direct relationship with your company, can be equally devastating. Within the direct and indirect channel model, there are multiple sub-models to consider. Coverage model decisions have never been this complicated, for we live in the omni-channel era. 


The first segment of the show identifies the economic model required for each unique sales channel.  Finn walks us through the approach he uses at LifeLock, and how he splits the market between direct sales and channel partners.


Finn describes the channel coverage model he deploys and the level of conflict among individual partners. In the final segment of the show, Finn describes how channel partners can reach market segments that his company could not reach without their selling efforts. The channel partners help LifeLock scale up sales resources to meet customer demand and cover the market completely.


Finally, Finn summarizes with his proven approach to selecting, recruiting and onboarding the right channel partners.  This is a great opportunity for you to listen to a Partner Revenue Officer describe the steps required for success and perform your own gap analysis on your own company. 


Would you like help with the channel approach of your company?  Come see me in Dallas at The Studio, SBI’s multimillion dollar, one-of-a-kind, state-of-the-art executive briefing center. A visit to The Studio typically results in getting three months of work done in three days. The immersive sessions accelerate everything, dramatically reducing the time it takes to diagnose a problem, develop a solution, and create an implementation plan.


The Studio


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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