Although the COVID-19 pandemic is creating challenges that businesses have never dealt with before, many leaders had already felt imminent market changes prior to the outbreak. Executives are now reimagining their go-to-market strategies and looking for minimal disruption, given the circumstances.
On today’s show, Tony Erickson, Managing Director at SBI, joins us to share market feedback from the past week. Tony discusses how businesses are quickly making agile changes to their go-to-market framework to adapt to the current market conditions.
Click here for the podcast version of this interview.
What Market Leaders are Asking This Week
- Revising your strategy to optimize productivity in your team. minute 2:47
- Realizing the value of channel partners. minute 8:00
- Measuring progress through behavioral indicators. minute 10:45
Skip to minute 5:53 to hear Tony’s insights on orchestrating the salesforce to maximize productivity:
“It’s ironic when all of a sudden you take away a field selling motion due to travel disruption and suddenly everyone starts to look like an inside sales rep, but the reality is you still have to maintain order. You have to maintain focus. You have to create areas where you’re not all overlapping…”