Speakers: Steve Rutledge | , SBI



Sales operations is a key component to hitting your revenue growth goal. This means increasing sales efficiency through process, technology, metrics and best practices. This week on the SBI Sales and Marketing Podcast, I spoke with Steve Rutledge. Steve is the senior vice president of global sales operations at Genesys. We invited him to discuss how to develop and execute a sales operations strategy.


During the episode, Steve will answer questions such as:


  • What are the objectives of the sales operations team?
  • What processes are the sales ops team responsible for?
  • How should you leverage technology to increase the productivity of the sales team?
  • What is the difference between sales ops and sales enablement? And how can they work together?


Your sales strategy is not complete without sales ops. And too often, the role of sales ops is corrupted and has become a catch-all. Instead, move your sales team from tactical to strategic through sales ops. To get started, listen to Steve’s insights to understand how to drive revenue through sales operations.