Click here to listen to this podcast to find out how. Matt Sharrers, Partner at SBI, and I discuss how to build and successfully execute this year’s revenue growth plan. During the episode we also will explore how top executives tackle this issue. Hear clips from elite sales and marketing leaders on how they execute inside their organizations.


Unfortunately, many companies are set up to fail before the year even begins. It’s not from lack of effort. In fact, it’s quite the opposite. Every leader from the CEO down is putting in heroic efforts. That’s not the challenge. The challenge lies in achieving alignment between the revenue-facing functions.


During this episode, Matt and I discuss:


  • The difference between strategy and tactics.
  • Why having and executing aligned strategies gives you a 96% chance of making your number.
  • What a CEO’s functional leaders need to do to ensure success.


As we begin the year, there are two choices. Choice #1 is to stick with status quo. Aligned strategies that when executed result in making your number need no change. If, like the majority of folks, this is not the case, you will need to go with choice #2. This means executing a strategic alignment program that brings together the functional leaders across your organization. If you want to know how to do this, listen to our advice here.