Integrating your marketing strategy with your corporate strategy, your product strategy and your sales strategy is not an easy feat. But it is paramount to your success. This week on the SBI Sales and Marketing video podcast, we speak with Robin Saitz, chief marketing officer at Brainshark, about how to integrate your marketing strategy organization-wide.


Robin begins the show by sharing Brainshark’s corporate strategy. She will then dig into how to create marketing strategies with input from both sales and product strategies. And how to sell the new marketing plan to the entire executive team, from the CEO down. Robin will also discuss three practical steps to developing a marketing strategy that our audience can implement immediately.


Too often marketing strategies are developed in a silo environment. This means the other executive leaders are not leveraging the marketing strategy when they develop their plans. This creates misalignment and missed revenue growth goals. Instead, watch Robin’s example as a way to understand how to integrate the marketing strategy across the organization. With everyone on the same page, you will be able to get the results you need.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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